Douglas Howatt

What's the NEXT Word?

Blog Post created by Douglas Howatt Employee on Sep 24, 2018


Ready for the next NEXT? It starts tomorrow in San Diego. I’ll be there with my keyboard to give you some updates on the event as it’s happening. I’m the creative director for writing at Hitachi Vantara and I had a hand (both, actually) in writing many of the words you’ve already seen on and that you’ll see tomorrow in the public spaces.


We’ve tried to make the experience a bit different from other technology events by making it more personal and centered around our attendees. You’ll see some written quips here and there that might make you feel at home – at least that’s what I’m hoping.


But the big experiences will be the speakers at the General Sessions and Breakout Sessions on Wednesday and Thursday. Plus training and certifications. Plus the Solutions Showcase. You’ll see Hitachi execs and experts, of course. But you’ll also see our customers and partners playing a big part. And some featured speakers, too. Heard of Malcolm Gladwell? Best-selling author. Yeah, he'll be there. Lisa Bodell? Innovator and futurist. Yup, she'll be there. Should be fun – oh, yes, informative too. Can't forget informative. But for sure it will be fun, too.


The idea of NEXT is to get our customers the insights they need to turn their data into innovations. Today, business is about data and getting the full return on that data. That’s what Hitachi Vantara helps our customers do. It kind of made the tagline for the event fairly obvious: “Your Data. Your Innovation.” See what I mean?


See you tomorrow for the opening reception at 6 p.m.